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Mercedes-Benz Group AG

Mercedes-Benz Group AG is one of the world's most successful automotive companies. With the increased focus to luxury following the rising customer demand Mercedes-Benz will concentrate on three product categories in future: Top-End Luxury, Core Luxury and Entry Luxury.

Top End Luxury:

  • All vehicles from Mercedes-AMG and from Mercedes-Maybach
  • The electric Top End vehicles such as Mercedes-EQ EQS and Mercedes-EQ EQS SUV
  • All S-Class, G-Class, GLS and Limited Edition models

Core Luxury:

  • All vehicles based on EVA2 [Electric Vehicle Architecture] (Mercedes-EQ EQE & Mercedes-EQ EQE SUV)
  • All C-Class and E-Class models

Entry Luxury:

  • Due to the reason that the EVA2 architecture is to large for the compact cars Mercedes-Benz invented the MMA [Mercedes Modular Architecture] and will start in 2024. Rumors say that their will be 4 different models in future. 


Next to this overall strategy Mercedes-Benz Group is concentrating different design perspectives of luxury for each of their brands (only brands who are building new models):

  • Mercedes-Benz - Modern Luxury
  • Mercedes-EQ - Progressive Luxury
  • Mercedes-AMG - Performance Luxury
  • Mercedes-Maybach - Ultimate Luxury


History of the brand:

The company founders, Gottlieb Daimler and Carl Benz, made history by inventing the automobile and mobility in 1886. Carl Benz was focusing of inventing a motorized vehicle. Gottlieb Daimler focus on inventing a small engine that could be used in different means of transportation such as ships, motorcycles, trains, plains, etc.

Merging in 1926, exactly 40 years after founding the companies Mercedes-Benz as brand was born.