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Automotive

Mercedes-Benz Group AG

Mercedes-Benz Group AG is one of the world’s most successful automotive companies. In response to rising demand for luxury, Mercedes-Benz is focusing on three product categories:

  • Mercedes-AMG, Mercedes-Maybach, electric Top-End models (EQS, EQS SUV), all S-Class, G-Class, GLS and Limited Editions.
  • Models based on EVA2 architecture (EQE, EQE SUV), as well as C-Class and E-Class.
  • Starting 2024, compact models will be based on the new MMA (Mercedes Modular Architecture), with four models expected.

Each sub-brand reflects a distinct luxury philosophy:

  • Mercedes-Benz – Modern Luxury
  • Mercedes-EQ – Progressive Luxury
  • Mercedes-AMG – Performance Luxury
  • Mercedes-Maybach – Ultimate Luxury

Brand history:
In 1886, Carl Benz and Gottlieb Daimler pioneered the automobile. While Benz developed the first motorized vehicle, Daimler focused on compact engines for multiple transportation forms. In 1926, 40 years after their inventions, their companies merged to form Mercedes-Benz.